“Social Media is just a buzzword until you come up with a plan.”
(Zach Dunn, Build Internet)
Businesses know they need to use Social Media to market, it is where everyone is and the evidence supporting Social Media Marketing is too important to ignore.
However, sometimes not pursuing a Social Media Campaign is better than having a bad Campaign. If you are not committed to using the Social Networks consistently and correctly with a plan in place you should just skip using this marketing tool.
Social Media really is a buzzword, but with a plan in place to fully use this tool it is a powerful marketing medium and when used correctly will benefit your overall business plan. The problem is most business owners don’t understand what Social Media is, how it works or why they are using it.
Social Media Marketing is not an instant “fix”. Social Media Marketing Campaigns take time and the foundation of this type of Campaign is Relationship Marketing. Through Social Media you are building relationships with potential clients and referral sources who will become a “Friend” of your business. This in turn builds trust and loyalty and will assist your business in growing its online presence, eventually translating into revenue.
Social Media Marketing takes time, a lot of time. It is a 24/7, 365 days a year commitment. Though it is free to sign up for accounts on the sites, running a Campaign takes effort and time.
“A forgotten or neglected Facebook Business Page translates as a failed attempt at Social Media Marketing.” (Crowdshifter)
Unless you are going to manage your Page daily or your receptionist is going to post compelling content that creates interaction on a daily basis, that is EVERY DAY, or your college intern is going to devote a large portion of their day to researching the trends and changes and useful tips for Social Media Marketing you may be better off skipping a Campaign altogether.
Even if you attend all of the Webinars, speaking engagements and presentations , but don’t keep up with the changes, post compelling content every day, and a follow a comprehensive plan, at the end of the day Social Media is still just a buzzword.




